Beef Bucks Celebrates Twelve Years of Swinging

For the twelfth year, Beef Bucks’ volunteer board of directors hosted their annual Beef Bucks Golf Classic. In spite of an early morning rain, the event started off with a shotgun start at the Brandon Municipal Golf Course with 48 teams of four swinging for championship status, ending the day-long event with a succulent 16 oz. rib eye steak compliments of National Beef.

The Beef Bucks Golf Classic is an event held every year to enable the funding of a scholarship program and projects such as being a gift tag on America’s #1 game show – Wheel of Fortune. In addition, Beef Bucks promotes beef at events including the South Dakota Law Enforcement Banquet, South Dakota Junior High Rodeo, SD State University Football Summer Olympics and many other functions. To date, Beef Bucks has provided nearly $35,000 in scholarships to students (traditional and non-traditional) with backgrounds in the beef industry that are attending vocational schools or colleges.

The success of the event is two fold – the number of participants and the great sponsors of the day. For example, in the past several years, National Beef, based in Kansas City, MO has donated annually more than 200 of the 16 oz. rib eye steaks for the Beef Bucks Golf Classic dinner. Fenske Cattle Company, Woonsocket, SD sponsored the Beef Bucks Classic poker run during the golf play, which was won by Keith Kilgore. Prostrollo’s All-American Auto Mall, Madison, SD has sponsored the Hole-in-One competition for many years and the Texas Roadhouse restaurant sends Andy Armadillo with gift certificates and peanuts for the golfers. John Deere Company provides Gators for the day as well as auction items. New sponsor, Nichols Fencing, De Smet, SD, provided a pin prize at each of the 18 holes. Col. Jon Phillips with his Price Discovery Report is at the event broadcasting the markets and visiting with the people. National Republic had refreshments on the course for the golfers. A large number of other businesses and individuals sponsor team prizes and auction items to make the event a huge success.

Again, for the fourth year in a row, the top dollar-generating auction item was donated by the Henry Repeating Arms Company – a Henry Golden Boy .22 American Farmer Tribute rifle with a wall mount – purchased by Howard Hillman of Sioux Falls. Other items for auctions were pitcher, Phil Hughes, signed baseball donated by the Minnesota Twins, a Men’s Day Out guided fishing trip on the Missouri River donated by Huron Continental Marketing. John Deere Company provided a trike with trailer, a stake bed wagon, Monster Tread remote control tractor and a kids John Deere electric ride-in tractor with loader. Other items were donated by Republic National Distributing Company, Johnson Brothers and SDSU Ag & Bio Sciences.

This year’s winning teams in the Beef Bucks Golf Classic were: Championship Flight: first place – First Premier Bank, second place – Arden Nelson Insurance, third place – Avera Health; First Flight: first place – South East Farmers Cooperative, second place – Zoetis, third place – Tyson Transportation; Second Flight: first place – LUFCO, Inc., second place – Rave Sales, third place – Schoenfelder Farms and Third Flight: first place – Hillman Team, second place – SDSU College of Ag & Bio Sciences, third place – Moller Farms.



Donate to Rancher Relief Fund & Help South Dakota Producers Devastated by October Blizzard

South Dakota Cattlemen’s Association, South Dakota Stockgrowers Association and South Dakota Sheep Growers Association established the South Dakota Rancher Relief Fund Oct. 8, 2013 with the Black Hills Area Community Foundation to provide support and relief assistance to those in the agriculture industry impacted by the blizzard of Oct. 4-7, 2013. The fund will be administered by the BHACF in cooperation with the South Dakota Stockgrowers Association, the South Dakota Cattlemen’s Association and the South Dakota Sheep Growers Association for the direct benefit of the livestock producers impacted by this devastating blizzard.

To Donate
To donate to the Rancher Relief Fund visit, and search “Rancher Relief Fund” or click on this link: Donors can also mail checks to Black Hills Community Area Foundation/SD Rancher Relief Fund made out to the “Rancher Relief Fund.” Address: PO Box 231, Rapid City, 57709.

More about the sponsoring organizations
The mission of the South Dakota Cattlemen’s Association is to Advance and protect the interests of all cattlemen by enhancing profitability through representation, promotion and information sharing. Our vision is to be a producer-oriented organization that consumers and producers rely on for factual information to enhance a profitable business climate and promote environmental stewardship. To learn more visit, or contact Jodie Anderson at 605.945.2333.

The South Dakota Stockgrowers is a grassroots, non-profit organization of independent livestock producers dedicated to the continued success and viability of the domestic livestock industry. Since 1893 our mission has remained unchanged, “to promote and protect the South Dakota Livestock industry.” To learn more visit, or contact Silvia Christen at 605.342.0429.

The South Dakota Sheep Growers is the trade association for sheep producers of South Dakota, representing both farm flocks and range operations. We are a state member of the American Sheep Industry, the sheep industry voice involved in: meat safety, marketing, regulations through national education, communication and lobbying and legislation. We focus on lamb and fiber promotion on a state-wide basis and keeping members updated on issues affecting the sheep industry. To learn more visit, or contact, Max Matthews at 605.490.0726.


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Beef Bucks, Inc. awarded three $1000 scholarships to students attending South Dakota State University – Brookings, SD.  The students included Amanda Kammerer of Rapid City, SD majoring in Animal Science (Science Specialization) and Chemistry minor; Jenetta Porter of Geddes, SD majoring in Pre-veterinary Medicine/Animal Science; and David Buseman of Canistota, SD majoring in Animal Science with a minor in Ag Business and Agronomy.

For more information on the Beef Bucks scholarship program, visit  The Beef Bucks program is a non-profit organization established for the purpose of beef promotion and consumer education.

Wheel of Fortune Propels Beef Bucks

DESMET, SD (Jan. 24, 2011)—Beef Bucks, the brainchild of a few beef-loving volunteers from South Dakota back in 1997, made their presence known to millions of viewers across the U.S. in January with their television debut on Wheel of Fortune.

Two Wheel of Fortune contestants spun the colorful wheel during two separate episodes of the popular syndicated game show, landing on the gift tag that carried the Beef Bucks logo. They ended up each taking home the $1,000 Beef Bucks package.

The appearance as one of the prizes on Wheel of Fortune was quite a ride for the Beef Bucks product, which includes either pre-paid checks and or a VISA® debit card used for buying beef at restaurants or grocery stores. After all, having the show’s host Pat Sajak hold up the Beef Bucks logo during the show for all to see was exciting, says Nancy Montross, a DeSmet, SD beef producer and executive secretary of Beef Bucks, Inc.

Even better, says Montross, was the publicity Beef Bucks received—especially in the agricultural press—prior to the programs aired January 9, 11, and 13. Stories about the upcoming appearance of Beef Bucks on Wheel of Fortune began months before and appeared across the country. “It was tremendous for holiday sales of Beef Bucks,” she explained. “We don’t advertise Beef Bucks out of South Dakota, and we had orders from all over the country and so it had to be from the publicity. We doubled sales from last year.” Those sales, she says, included a number of businesses that utilized Beef Bucks for customer or employee gifts.

Some South Dakota restaurants got into the Beef Bucks craze as well, offering Wheel of Fortune viewing parties or specials on the nights the Beef Bucks were featured as a gift tag. “We want to thank all of those people who helped make this such a successful promotional event,” says Montross. “Never in my wildest dreams did I ever think we would have this great a response.”

Bob Montross, Nancy’s husband and fellow Beef Bucks, Inc. board member, made the original contact with the Wheel of Fortune program about three years ago, asking them to consider putting the beef-buying currency on the program as a prize. He says he has talked to representatives from the program since the January airings, and there is a possibility that the episodes will be re-broadcast later as reruns.

Beef Bucks, Inc., is a non-profit South Dakota-based organization run by volunteers, including a seven-member board of directors and the executive secretary. Its primary purpose is to promote beef and educate consumers on beef nutrition and cooking through the sale of Beef Bucks and other beef-related events.  All proceeds from sales of Beef Bucks, which are backed by financial institutions, go back into the Beef Bucks program. For more information about Beef Bucks, go to, or call 888-640-MEAT.


Beef Bucks to be featured on ‘Wheel of Fortune’

Beef Bucks, a De Smet-based nonprofit, will appear as a $1,000 gift tag on “Wheel of Fortune” on Monday, Wednesday and Friday night’s shows.

Beef Bucks, formed in 1997, promotes the beef industry by selling checks and gift cards that can be used to buy beef at grocery stores, restaurants and retailers across the nation.

Beef Bucks has sold more than $1 million worth of beef-only checks and reloadable VISA debit cards that have been used in more than 40 states.

It is run out of the De Smet home of Bob Montross and his wife Nancy. Bob Montross said a viewing party will be held starting at 5:30 p.m. on Monday at Bravo’s in Brookings.

This article was found on The Argus Leader’s website, and can be referenced here:

Where’s the Beef? It’s On Wheel of Fortune

Thanks to the dauntless efforts of a small band of beef-loving volunteers in South Dakota, lucky Wheel of Fortune contestants this winter may be heading home with the means to purchase $1,000 each in T-Bones, Sirloins and burgers.

Beginning January 9, $1,000 in Beef Bucks—pre-paid checks and or VISA® debit card for purchasing beef at restaurants or grocery stores—will appear as one of the gift tags on the colorful carnival wheel that contestants spin for prizes during the popular nationally syndicated program. Landing a spot for Beef Bucks on the well-known Wheel of Fortune was an effort in tenacity and dedication for the people who direct Beef Bucks, Inc., the non-profit South Dakota-based organization whose primary purpose is to promote beef and educate consumers on beef nutrition and cooking.

“We were pretty excited when we received the call in August from the people at Wheel of Fortune,” said Bob Montross, beef producer, farmer and one of the eight Beef Bucks, Inc. directors. “They told us that our Beef Bucks had been selected as one of the gift tags contestants can win. We knew then that we had made the big time.”

Bob said the effort to get Beef Bucks accepted as one of the gift tags began almost two years ago as he watched an episode of the longest-running syndicated game show in U.S. television history. “I thought, ‘If we could get Beef Bucks as a prize on Wheel of Fortune, we could be promoting beef to millions across the country’,” recalls Bob. Several persuasive phone calls and e-mails later, Bob was supplying the Wheel of Fortune producers with both the official Beef Bucks logo to be placed on the large wheel and a commitment to provide $1,000 worth of the beef-buying currency for any contestant who lands on the Beef Bucks tag on up to three separate shows.

Getting Beef Bucks on Wheel of Fortune is certainly a coup for this organization that began in 1997 in the small South Dakota town of De Smet. However, those who know the people involved with Beef Bucks, including Bob and his wife Nancy, are not surprised. “Bob and Nancy Montross are the ‘Ambassadors of Beef’,” said Tom Daschle, former U.S. Senator and Senate Majority Leader from South Dakota. “No one anywhere has ever done a better job of promoting beef. I am thrilled, but certainly not surprised, that Wheel of Fortune is now part of their efforts. I fully expect that some President, some day, will include Beef Bucks in their ‘State of the Union’ message, too.”

Senator Daschle said he has personally experienced Bob and Nancy’s dedicated efforts to promote the beef industry in many ways, “including attending events on their South Dakota farm, listening to them speak passionately about the industry they love, receiving telephone calls from early morning to late at night, and, of course, using Beef Bucks myself!” While serving as Senator, Daschle also submitted recipes that are included in two Beef Bucks Recipe Collections.

To date, Beef Bucks, Inc. has sold more than $1 million worth of its beef-only checks and reloadable VISA debit cards which are backed by two financial institutions. The Beef Bucks have been used, said Nancy, in more than 40 states. The organization also has a web site (, a blog, a dedicated phone number (1-888-640 MEAT), and a continuing desire to sell the product they love to raise. “We wanted to have a convenient and fun method of purchasing beef at the retail level and something that could be given easily as gifts,” she explains. “Beef Bucks have done just that.”

And now, the idea that began among fellow beef producers and beef industry people in cowboy country will be broadcast across the country—and beyond. Bob says they’ve been told that the first show to be aired in January has already been taped, but they’ll have to wait until January 9 to see if any lucky player gets to take home the $1,000 in Beef Bucks during that first program. “We’re hoping,” says Bob. “We’ll just have to wait like everyone else to find out.”