Beef Bucks Board of Directors

Beef Bucks board of directors pictured at annual meeting – (seated) Judy Blindauer, JoAnne Hillman (President), Delina Nagel, Eileen Moller (V. Pres.) (backrow) Jim Woster, Nancy Montross (Exec. Sec.), Bob Montross, Todd Olinger.

Donate to Rancher Relief Fund & Help South Dakota Producers Devastated by October Blizzard

South Dakota Cattlemen’s Association, South Dakota Stockgrowers Association and South Dakota Sheep Growers Association established the South Dakota Rancher Relief Fund Oct. 8, 2013 with the Black Hills Area Community Foundation to provide support and relief assistance to those in the agriculture industry impacted by the blizzard of Oct. 4-7, 2013. The fund will be administered by the BHACF in cooperation with the South Dakota Stockgrowers Association, the South Dakota Cattlemen’s Association and the South Dakota Sheep Growers Association for the direct benefit of the livestock producers impacted by this devastating blizzard.

To Donate
To donate to the Rancher Relief Fund visit, and search “Rancher Relief Fund” or click on this link: Donors can also mail checks to Black Hills Community Area Foundation/SD Rancher Relief Fund made out to the “Rancher Relief Fund.” Address: PO Box 231, Rapid City, 57709.

More about the sponsoring organizations
The mission of the South Dakota Cattlemen’s Association is to Advance and protect the interests of all cattlemen by enhancing profitability through representation, promotion and information sharing. Our vision is to be a producer-oriented organization that consumers and producers rely on for factual information to enhance a profitable business climate and promote environmental stewardship. To learn more visit, or contact Jodie Anderson at 605.945.2333.

The South Dakota Stockgrowers is a grassroots, non-profit organization of independent livestock producers dedicated to the continued success and viability of the domestic livestock industry. Since 1893 our mission has remained unchanged, “to promote and protect the South Dakota Livestock industry.” To learn more visit, or contact Silvia Christen at 605.342.0429.

The South Dakota Sheep Growers is the trade association for sheep producers of South Dakota, representing both farm flocks and range operations. We are a state member of the American Sheep Industry, the sheep industry voice involved in: meat safety, marketing, regulations through national education, communication and lobbying and legislation. We focus on lamb and fiber promotion on a state-wide basis and keeping members updated on issues affecting the sheep industry. To learn more visit, or contact, Max Matthews at 605.490.0726.


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Beef Bucks, Inc. awarded three $1000 scholarships to students attending South Dakota State University – Brookings, SD.  The students included Amanda Kammerer of Rapid City, SD majoring in Animal Science (Science Specialization) and Chemistry minor; Jenetta Porter of Geddes, SD majoring in Pre-veterinary Medicine/Animal Science; and David Buseman of Canistota, SD majoring in Animal Science with a minor in Ag Business and Agronomy.

For more information on the Beef Bucks scholarship program, visit  The Beef Bucks program is a non-profit organization established for the purpose of beef promotion and consumer education.

Beef Bucks to Honor Vets with Return to Wheel of Fortune

When the people at Beef Bucks, Inc. were notified that their pre-paid debit card for purchasing beef will again be featured as a gift tag on the Wheel of Fortune—this time during the popular game show’s “Salute to Military Families” week in November—they decided to do their part to salute veterans closer to home.

For the second year in a row, television viewers across the U.S. will tune in to see whether or not a Wheel of Fortune contestant is lucky enough to spin the wheel and land on the prize consisting of $1,000 in Beef Bucks. This year, those dates will be November 13 and 15, and again December 18 and 20. To celebrate its return to the nation’s longest-running syndicated television show, the non-profit organization of beef-promoting volunteers will donate Beef Bucks to assist homeless veterans.

“We are so excited to be asked back on the Wheel of Fortune,” says Beef Bucks’ Executive Secretary Nancy Montross. “Knowing Beef Bucks will be featured during the program’s salute to military families in November makes it even more special, and we wanted to give something back to veterans who have given so much. This seemed a perfect way to say ‘thank you’ to veterans in our region who have fallen on difficult times.”

The organization will donate $25 worth of Beef Bucks to 10 different veterans and their families who are being assisted by the VA Supportive Housing (HUD-VASH) Program. The program is a joint effort between the U.S. Department of Housing and Urban Development and the Department of Veterans Affairs to move veterans and their families out of homelessness and into rental housing. HUD provides housing assistance while the VA provides the veterans with clinical and supportive services. The Beef Bucks will be a type of house warming gift, says Montross, and will be distributed through the VA Black Hills Health Care System around Veterans Day, November 11. They can be used by the veterans to purchase beef either at grocery stores or restaurants.

It is one more milestone for this organization created to promote beef. In 2011, the announcement that Beef Bucks had been selected as a gift tag on Wheel of Fortune created quite a stir. In fact, Bob Montross, the DeSmet, SD, cattle producer who is Beef Bucks’ treasurer and Nancy’s husband, says one reason the beef-buying debit card was asked back to the Wheel of Fortune was because of all the publicity created when Beef Bucks hit the big-time last year.

“They said the Wheel of Fortune producer was blown away with all of the publicity we received across the country,” says Bob, who has a reputation for promoting beef and Beef Bucks every chance he gets. “They were very impressed. They wanted us back on the program.” Over the three programs last winter in which Beef Bucks were featured as a gift tag, two contestants walked away with the $1,000 in Beef Bucks’ prize.

Beef Bucks, Inc. was organized in 1997 and is run by an all-volunteer board of beef producers and consumers. There have been well over $1 million of the beef-only checks and reloadable VISA® debit cards sold, says Nancy. The Beef Bucks are backed by two financial institutions and have been used in more than 40 states. She says sales of Beef Bucks jumped after last year’s publicity surrounding its appearance on Wheel of Fortune. Additional information about Beef Bucks is available at, or by calling 1-888-640-MEAT.

Beef Bucks Teams Up With SDSU to Help Feeding South Dakota

Beef Bucks board member, Bob Montross, presents Brad Poe, representative of Jackrabbit Sports Properties (SD State University) a $400.00 Beef Buck/VISA debit card that will be given to Feeding South Dakota.  Beef Bucks awarded $200 for each touchdown the SDSU “Jacks” scored during the 2012 Beef Bowl game to Feeding South Dakota which, in turn, will disperse it among the organizations’ locations to distribute beef to those needing food assistance.

Wheel of Fortune Propels Beef Bucks

DESMET, SD (Jan. 24, 2011)—Beef Bucks, the brainchild of a few beef-loving volunteers from South Dakota back in 1997, made their presence known to millions of viewers across the U.S. in January with their television debut on Wheel of Fortune.

Two Wheel of Fortune contestants spun the colorful wheel during two separate episodes of the popular syndicated game show, landing on the gift tag that carried the Beef Bucks logo. They ended up each taking home the $1,000 Beef Bucks package.

The appearance as one of the prizes on Wheel of Fortune was quite a ride for the Beef Bucks product, which includes either pre-paid checks and or a VISA® debit card used for buying beef at restaurants or grocery stores. After all, having the show’s host Pat Sajak hold up the Beef Bucks logo during the show for all to see was exciting, says Nancy Montross, a DeSmet, SD beef producer and executive secretary of Beef Bucks, Inc.

Even better, says Montross, was the publicity Beef Bucks received—especially in the agricultural press—prior to the programs aired January 9, 11, and 13. Stories about the upcoming appearance of Beef Bucks on Wheel of Fortune began months before and appeared across the country. “It was tremendous for holiday sales of Beef Bucks,” she explained. “We don’t advertise Beef Bucks out of South Dakota, and we had orders from all over the country and so it had to be from the publicity. We doubled sales from last year.” Those sales, she says, included a number of businesses that utilized Beef Bucks for customer or employee gifts.

Some South Dakota restaurants got into the Beef Bucks craze as well, offering Wheel of Fortune viewing parties or specials on the nights the Beef Bucks were featured as a gift tag. “We want to thank all of those people who helped make this such a successful promotional event,” says Montross. “Never in my wildest dreams did I ever think we would have this great a response.”

Bob Montross, Nancy’s husband and fellow Beef Bucks, Inc. board member, made the original contact with the Wheel of Fortune program about three years ago, asking them to consider putting the beef-buying currency on the program as a prize. He says he has talked to representatives from the program since the January airings, and there is a possibility that the episodes will be re-broadcast later as reruns.

Beef Bucks, Inc., is a non-profit South Dakota-based organization run by volunteers, including a seven-member board of directors and the executive secretary. Its primary purpose is to promote beef and educate consumers on beef nutrition and cooking through the sale of Beef Bucks and other beef-related events.  All proceeds from sales of Beef Bucks, which are backed by financial institutions, go back into the Beef Bucks program. For more information about Beef Bucks, go to, or call 888-640-MEAT.